Vue Entertainment
Injecting new life into their corporate products to build brand awareness and enhance the customer experience, increasing revenue opportunities and driving incremental ticket sales for the brand.
The Challenge.
To exclusively manage Vue Entertainment’s Employee Benefits and rewards bulk ticket sales by developing and launching a new and improved easy-to-use, mobile-optimised e-commerce platform to meet the multi-channel purchasing habits of today.
The Story.
Vue Entertainment wanted to significantly increase revenue opportunities through a new partnership with Ello. The brief was to raise brand awareness amongst business audiences and Employee Benefits consumers in new and creative ways to help drive incremental ticket sales.
The Solution.
“We delivered an in-house cinema platform on time and on budget to enhance the customer experience, delivery and data capture. Never happy to simply deliver minimum client requirements, we have continued to develop and enhance features on the platform in response to learnings and market trends. This, combined with a powerful marketing and engagement strategy, has proved successful as sales continue to grow month after month, out-performing the incumbent.”
Michael Kalli, Managing Director at Ello
The Results.
“Ello have changed the game for bulk ticket sales with their innovative approach. We now have an optimised platform which allows for easy integration with corporate partners to deliver seamless consumer loyalty programmes. We really enjoy working with them and so far the increase seen in revenue is notable, we are excited to see where the next chapter will take us!”
Shivali Ramanandi, Media and Partnerships Manager at Vue Entertainment
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