To exclusively manage Vue Entertainment’s Employee Benefits and rewards bulk ticket sales by developing and launching a new and improved easy-to-use, mobile-optimised e-commerce platform to meet the multi-channel purchasing habits of today.
Vue Entertainment wanted to significantly increase revenue opportunities through a new partnership with Ello. The brief was to raise brand awareness amongst business audiences and Employee Benefits consumers in new and creative ways to help drive incremental ticket sales.
“We delivered an in-house cinema platform on time and on budget to enhance the customer experience, delivery and data capture. Never happy to simply deliver minimum client requirements, we have continued to develop and enhance features on the platform in response to learnings and market trends. This, combined with a powerful marketing and engagement strategy, has proved successful as sales continue to grow month after month, out-performing the incumbent.”
Michael Kalli, Managing Director at Ello
Shivali Ramanandi, Media and Partnerships Manager at Vue Entertainment