4th Feb 2021

Welcome to the new Ello.


Welcome to the new Ello.

Over the last 12 months, the Ello products, team, and tech stack have transformed into our strongest proposition ever. Providing some of the UK’s most recognisable brands with acquisition, engagement and loyalty schemes, a shiny new brand was called for to give the new Ello the credibility it deserved.

Developed in-house by our creative and marketing teams, we’re delighted to launch our new brand identity that showcases everything that makes us, us. From a bold new look and feel to cementing a solid place in the agency space, meet the new Ello.


A fresh face with household name legacy.

An acquisition, engagement and loyalty agency, we’re the specialists who create everlasting connections between brands and consumers. Born from the intelligence of The Dining Club Group, Ello provide brands with the tools to give consumers genuinely rewarding acquisition, engagement and loyalty schemes.

We believe the most impactful programmes are the ones that feel like an extension of a brand, not a partner offer. And thanks to our home-grown products, expert services, nimble tech and experienced people, we provide brands with just that to achieve real commercial results, increasing acquisition and engagement.


What makes Ello, Ello.

From our home-grown products providing some of the UK’s biggest brands with proven loyalty schemes, to endless services delivered by genuine experts. There are a few things that go into making us the specialists in acquisition, engagement, and loyalty.

Proven, perfected services.
Thanks to our years of first-hand experience nurturing our own brands and building out a team of loyalty consultants, we’ve perfected our expert services. Specialists for some of the UK’s most recognisable brands, we provide Brand strategy & analysis, Campaign ideation, Technology & product development, Creative & fulfilment, Customer service & Customer success, and Data & Insight.

Home-grown products.
Dining memberships, Food Delivery & Collection, Fitness, Cinema, Movie Streaming, Theatre, Attractions and Retail are just a few of our home-grown product offerings. Each one has the Ello DNA running through from start to finish. And they’re all ready and waiting to slot in effortlessly with your brand and its ecosystem. Proof? We’re the loyalty scheme behind some famous meerkats. 

Second to none expertise.
Our Ello people are the loyalty expert prototypes. With unrivalled skills, fresh ideas, individual approaches and a wealth of insight under our belts, we have the people to deliver the perfect solution time after time.

World-class tech.
Our best-of-breed technology allows us to optimise performance for our partners with the very best acquisition, engagement and loyalty platforms. The first to the table with innovative, new products and solutions, we create world-class consumer experiences that fit seamlessly into partner ecosystems.


Interested in working with us?

We hope you’re as excited about the new Ello as we are. And if you’d like to have a chat about working together, contact us below.