Leader in the premium entertainment cinema sector, Vue Entertainment has appointed B2B marketing agency ELLO Media to inject new life into its Movie Money and Vue Extra products within the corporate sector.


Vue has 90 state of the art venues throughout the UK and Ireland, with over 850 screens, and is committed to delivering the best choice of content, combined with the best technology in the best environment to all of its customers.

ELLO Media was awarded the brief following a competitive pitch process led by Vue’s Media and Partnerships Manager, Shivali Ramanandi and Partnerships Manager, Emma Heaton.

ELLO Media Managing Director, Michael Kalli, will lead the account.

Vue hope to significantly increase revenue opportunities through this new partnership, and ELLO Media’s brief is to raise brand awareness amongst business audiences and Employee Benefits consumers in new and creative ways to help drive incremental ticket sales.

"Vue has ambitious growth plans in the coming years and wanted a partner with a proactive sales and marketing team to help us raise our profile in the corporate sector and reach new customers.

We knew that ELLO Media’s heritage in B2B and consumer partnerships would deliver commercial results for us and we’re excited to see what we can achieve together."

Shivali Ramanandi Media and Partnerships Manager, Vue Entertainment

With an extensive rolodex of existing partnerships in Employee Benefits and B2B loyalty and reward programmes, ELLO Media will drive incremental revenue and new areas of growth for Vue Entertainment.

“We have a number of innovative products and scalable solutions in the pipeline, and look forward to delivering new dynamic, market-leading propositions for Vue throughout the duration of our partnership.”

Michael Kalli, Managing Director, ELLO Media