Omnichannel shopping has presented retailers with new opportunities to utilise a multitude of customer touchpoints relating to purchases, offers and product launches, to push their brand to the forefront of consumers’ minds and obtain mass customer engagement data, often within a single day.
This data can be utilised by brands to identify purchasing trends and engagement habits to inform future services and communications, ensuring customers are targeted with content that aligns with their shopping interests, developing trust and often increasing sales.
