MARKETING WEEK: 5 KILLER STATS TO START YOUR WEEK

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MARKETING WEEK

What makes consumers engage with brands?

Source: ELLO Media

More than one third (35%) of UK consumers say they only engage with brands they agree with ethically.

When asked how they feel about brands they regularly engage with, 38% say they only use brands that treat them with respect, while 30% believe the brands they use are an “extension of their personality”.

Another 30% say they only engage with brands that treat them as more than just a customer.

Consumers were also asked how they feel when a brand engages them personally. 35% say this makes them feel like their loyalty is rewarded, while 34% say it makes them feel valued and 21% that it makes them feel important to the brand.

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Alternatively, you can download the Understanding Customer Expectations of Brand Loyalty Programmes report here.

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