ECONSULTANCY: 57% OF CONSUMERS HAVE SWITCHED PROVIDERS IN AT LEAST ONE MARKET SECTOR IN THE PAST YEAR

PRESS

ECONSULTANCY

A new study by ELLO Media has revealed that people are increasingly of the view that it no longer pays to be loyal to brands across all market sectors.

In its survey of 1,000 UK consumers, 47% of respondents stated that it doesn’t pay to be loyal, with 34% saying they would be more loyal to brands if they got true value for their loyalty. 57% of respondents say they have switched providers in at least one market sector (out of banking, insurance, utility, supermarket, fashion retail, in-house telecom, mobile network operator and media provider) in the last 12 months.

READ THE FULL ECONSULTANCY ARTICLE

Alternatively, you can download the Understanding Customer Expectations of Brand Loyalty Programmes report here.

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